April Garvey

About April Garvey

April Garvey is a marketing powerhouse with over 20 years of experience driving measurable growth for B2B and B2C brands. As the founder of Penny Media, she leads AI-driven, data-backed marketing strategies designed for speed, efficiency, and real impact.

A true subject matter expert in marketing strategy, demand generation, and funnel optimization, she excels at turning complex challenges into scalable, high-impact solutions. By blending human-led strategy with AI-powered execution, April helps businesses accelerate growth, maximize ROAS, and build marketing systems that deliver measurable results—without wasted budget.

Her expertise spans the full marketing spectrum—from high-performance lead generation and advanced attribution modeling to omnichannel brand strategy and product development. She thrives in high-growth environments where speed, precision, and execution are key. Whether optimizing acquisition funnels, refining messaging, or scaling marketing operations, April brings a sharp analytical mind, a strategic vision, and a deep understanding of what truly moves the needle.

More than a marketing leader, April is a purpose-driven strategist who believes in the power of marketing to transform businesses and careers. Passionate about efficiency, innovation, and data-driven growth, she specializes in building agile marketing engines that don’t just generate leads—but create sustainable, long-term success.

Areas of Expertise

✅ AI-Driven Demand & Lead Generation
✅ Funnel Optimization & Performance-Based Marketing
✅ Marketing Attribution & Data-Backed Decision-Making (Maximizing ROAS)
✅ Digital Channel Strategy (SEO, Paid Media, Social, Email, OTT)
✅ Content Strategy & Intelligent Automation
✅ Traditional & Non-Digital Advertising (TV, Print, OOH)
✅ New Product Development (Subscription-based, Multi-Channel Products)

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April’s Mission

Driven by curiosity and a relentless pursuit of impact, April isn’t just shaping marketing strategies—she’s redefining how businesses move faster, waste less, and grow smarter with AI-powered insights and human-led execution.

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